Experience
February 2024 - Present
- Collaborate with startups and small businesses to design digital solutions, adapting to diverse client needs and project scopes.
- Translate requirements into clear wireframes and interactive prototypes that clarify ideas early and provide a clear direction for development.
- Apply user-centered practices, from research to iterative prototyping, ensuring solutions are both usable and aligned with business objectives.
September 2022 - February 2024
- Led end-to-end design as the sole designer, creating an ecosystem of digital solutions for drivers, fleet managers, workshops, and service providers.
- Delivered driver e-commerce, fleet dashboards, and workshop management tools that simplified maintenance scheduling, product purchases, and service tracking.
- Collaborated with PMs, developers and stakeholders in a Shape Up process, using Figma for prototyping and UI, and FigJam for user flows and brainstorming workshops.
- Contributed to product initiatives that supported a partnership with Uber, enabling drivers to access affordable parts and maintenance solutions.
December 2021 - June 2022
- Designed and prototyped new features in Figma, working closely with engineers to speed up delivery and validation of concepts.
- Conducted UX research to uncover pain points, leading to a 30% faster recruiter workflow and reducing clicks needed to complete core tasks.
- Built reusable components and visual assets, improving consistency across the platform and supporting brand presence in product and social media.
July 2021 - December 2021
- Partnered with stakeholders, investors, and users to shape the company's business and design strategy for its esports platform.
- Led UX research combining qualitative and quantitative methods, defining user personas and key user needs.
- Facilitated ideation sessions and prioritized solutions with a value-usage matrix, resulting in 5 validated features for the MVP.
- Designed initial wireframes and prototypes to bring concepts to life and align product, business, and user goals.
October 2020 - December 2021
- Designed client-focused prototypes and gathered requirements through interviews, ensuring solutions aligned with business expectations.
- Conducted research and ideation sessions to guide development of user-centered products.
October 2020 - May 2021
- Led design for platforms including a crypto analysis tool and an enterprise platform for AB InBev.
- Built the design system and guided the team through design processes, improving consistency and efficiency.
January 2018 - January 2020
- Supported stakeholders by delivering personas, use cases, and prototypes, shaping user-focused product strategy.
September 2016 - September 2018
- Developed and maintained features for the library's website serving 5,000+ daily users, using JavaScript, jQuery, and PHP.
