Experience
February 2024 - Present
- Partner with startups and small businesses to design digital products end-to-end, from discovery through hi-fi prototyping and engineering handoff.
- Translate ambiguous business requirements into clear wireframes and prototypes that engineering can implement.
- Apply user-centered methods (interviews, prototyping, iterative testing) to balance usability with business goals.
- Integrate AI throughout the design workflow (research synthesis and data analysis) to iterate faster and explore more ideas per sprint.
- Use AI development tools (Claude Code) to turn design concepts into interactive code prototypes, letting stakeholders react to real interactions instead of static screens.
- Delivered 6 projects across multiple industries, including BabaBoom Snack Bar, Angela Care, and Daedaline.
September 2022 - February 2024
- Led end-to-end design as the sole designer, building an ecosystem of digital products for drivers, fleet managers, workshops, and service providers.
- Designed and shipped driver e-commerce, fleet dashboards, and workshop management tools, consolidating maintenance scheduling, parts purchases, and service tracking into a single workflow.
- Drove design contributions to strategic partnerships with Uber, Refaccionarias California (Mexico’s leading auto parts retailer), and Grupo Avante (Mexico’s largest tire distributor), enabling drivers on the Uber platform to access affordable parts and maintenance through Nuskar.
- Extended design’s role beyond product, creating assets for in-person events, internal documentation, and reporting deliverables for the Uber partnership.
- Worked closely with PMs, engineers, and stakeholders in a Shape Up process, using Figma for prototyping and FigJam for flows and ideation workshops.
- Joined during a 1M MXN funding round, contributing to product and brand work that supported the company’s growth stage.
December 2021 - June 2022
- Sole designer supporting 4 engineers on a tech recruitment marketplace (later acquired by Twitter/X).
- Redesigned the candidate profile editor to mirror the natural flow of recruiter interviews, eliminating a 30+ minute double input workflow per interview, validated through follow-up interviews with the same Talent Partners who participated in discovery.
- Conducted metrics-driven UX research with 3 Talent Partners and 2 Biz-Ops stakeholders, identifying recruiter workflow friction as the highest-impact problem to address next.
- Built reusable components and visual assets that improved consistency across the platform and supported brand presence in product and social.
July 2021 - December 2021
- Defined UX strategy and core experience for LATAM’s first esports career platform, from research through MVP prototypes.
- Combined qualitative and quantitative research (114 survey responses, 8 in-depth interviews across 4 user types) to define personas, user needs, and product hypotheses.
- Facilitated ideation sessions with stakeholders, investors, and users, using a value + usage matrix to prioritize 5 validated features for the MVP out of 14 candidates.
- Designed initial wireframes and prototypes that aligned product, business, and user goals.
October 2020 - May 2021
Design lead at a partner agency, owning end-to-end design across multiple enterprise client accounts as part of a 2-person design team.
- ABInBev: Unified 5 fragmented internal platforms into a single cohesive ecosystem; final prototype approved by the product team and handed off to their engineering team. Without direct access to users, I made the high-fidelity Figma prototype the team’s working source of truth. When stakeholders saw real screens, they surfaced requirements they hadn’t been able to put into words.
- Khalo: Led design for a cryptocurrency analysis tool, defining the visual system and core product experience from scratch.
- Built and maintained a design system used across both accounts, reducing prototype assembly time from weeks to ~2 days.
October 2020 - December 2021
- Part-time freelance work designing prototypes for B2B clients across multiple industries.
- Gathered requirements through stakeholder interviews and ran research and ideation sessions to guide development of user-centered products.
January 2018 - January 2020
- Supported stakeholders by delivering personas, use cases, and prototypes, shaping user-focused product strategy.
September 2016 - September 2018
- Developed and maintained features for the library's website serving 5,000+ daily users, using JavaScript, jQuery, and PHP.
